One of the most overused and misunderstood terms used in marketing is the phrase “marketing strategy.” Throughout my career, I’ve seen many clients impulsively disregard the importance of developing an effective marketing strategy and immediately implement marketing tactics. Their rationale is that they want a “quick fix” to increase their company’s revenue while building their brand’s reputation.  Although I understand…

As soon as I landed “the perfect job” several years ago, my career coach told me that I should ‘update my LinkedIn profile, revise my resume AND keep an eye out for new opportunities.’ I thought she was crazy. I had spent nearly 6 months looking for this outstanding opportunity and when I finally found…

One of the #1 requests I receive from clients is to develop a Workplace Wellness Program for their company that demonstrates an ROI. However, to many of my clients, a Wellness Program is a Wellness Fair, a “Lunch and Learn” and possibly bringing in an outside company to conduct a biometric screening for their employees.…