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4 Ways to Use Public Domain Media for Marketing Strategies

When you want to use a character or movie clip for marketing uses, you are often hindered by copyright claims and high costs to license the characters. Thankfully, you still have options due to an area of the copyright law known as public domain.

When a copyrighted material has surpassed the 70-year mark, the copyright typically lapses and the material is free for people to use. As you seek out ways to promote your business, learn some effective methods for using public domain media.

1. Movie Clips & Advertisements

Full movies available in the public domain give your business a chance to capitalize on moments, scenes, and clever video editing. When you use short videos to advertise online, the clips from movies could help your services or product stand out.

For example, if you’re an auto repair shop, you could use a scene of a car breaking down to promote your service. Some clever editing tricks could showcase billboards or advertisements in the background of the movie clip.

Editing scenes of dialogue can also help promote your business. You could find direct lines associated with the business or completely dub over characters. Some of the more popular films in the public domain include The Lost World from 1925 and Night of the Living Dead from 1968.

2. Comic Book Character Mascots

If you’re seeking out a fun mascot character for your business, seek out a number of public domain comic book characters. The characters are completely free to use in any part of your business, allowing you to take advantage of the current publications along with creating your own new art and designs.

For example, if you own a pizza restaurant, you could choose a public domain character like Reptisaurus and have the giant creature devour your pizza in an illustrated ad. Replace word bubbles and create a lot of engaging art with the character designs.

Many digital versions of the public domain comic books are available online, granting you access to high-quality images to use throughout all your marketing efforts.

3. Holiday-Themed Characters

Holidays like Halloween and Christmas give companies a lot of opportunities to ramp up their marketing and present unique branding. Take advantage of characters and designs for the special occasions. For example, the 1964 movie Santa Claus Conquers the Martians is in the public domain, and clips or screenshots from the movie could provide holiday-inspired ads.

The Christmas monster Krampus is also available in the public domain, giving you the chance to create a completely original Krampus design or use some options from the 50s and 60s. Krampus isn’t the only monster option, especially if you plan a Halloween marketing strategy.

You could take a public domain character like Black Tarantula and turn it into a fun ad campaign for your business. If one of the characters catches on, you could turn the character use into an annual tradition for your business.

4. Public Domain Music

As you select characters, movie clips, and other pieces of art, you also have the option to pair them with public domain music. The royalty-free music tracks will allow you to freely use music on various forms of social media and advertising venues.

Music typically becomes available around 70 years after the death of the original author, so you can find songs and recordings from the original 1900s to use within your ads. The retro tracks give you a lot of options to ingrate into your ads, including small snippets of songs and pieces to use on quick videos.

Contact us at ROI Advisory Solutions to plan your whole marketing strategy and learn about the best ways to integrate public domain music and media into your brand. We will help you plan and select the best public domain resources to help your business stand out and thrive.

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Kevin Einbinder

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