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Posts by Kevin Einbinder

Benefits of Using Digital Marketing For Your Business in 2020

ROI Advisory Solutions

Since the last decade, digital marketing has seen a huge boom and everyone is focusing on marketing their products through digital channels. No matter, whether you are a small or large business, digital marketing can really help your business to grow exponentially. Due to its effectiveness, it would be a profitable approach to choose digital marketing for your…

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Digital Marketing Solutions that Drive Organizational Success

Digital marketing can be a confusing, complex process. For successful marketing, your company has to stay on top of industry-specific information and carefully present yourself in a way that appeals to customers and maintains your brand. At ROI Advisory Solutions, we take this job out of your hands so you can focus on what you…

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Digital Marketing Trends in 2020

Without question, staying on top of the leading digital marketing trends can be a very daunting task. Based on my experience working with clients while, keeping up-to-date through marketing blogs and other sources, I summarized some of the prominent trends you can expect in 2020. User Experience (UX)Despite technological advances coming at a rapid pace,…

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9 Web Development Trends to Skip in 2019

Great article! Please see below a few additional web development trends to considering avoiding. Video: Research shows that individuals are more likely to be engaged on your site if you incorporate videos. However, it’s essential to determine the value of hosting a video on your website vs. the impact it’ll have on the time it…

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Unraveling the Mystery Behind the Google Algorithm

By, Kevin Einbinder  Nearly every company with a web presence wants their organization to rank near the top of Google searches for a good reason: a company’s search result ranking has a direct correlation to the number of website visitors.   When you look at the statistics, it’s easy to see the lion’s share of clicks are going to the highest ranked search results. Studies have put the traffic…

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Digital Marketing Best Practices to Optimize Online Sales

The headlines speak for themselves:  U.S. e-commerce sales grow 16% in 2017, U.S. Commerce Department, 2/18 Cyber Monday becomes largest online shopping day in U.S. History: Online Transactions reached a record of $6.59 billion, CNBC, 12/17 E-Commerce will make up 17% of all U.S. retail sales by 2022, Business Insider, 8/17 Without question, online sales will continue unwavering…

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Creating an Effective Multi-Channel and Digital Marketing Strategy

One of the most overused and misunderstood terms used in marketing is the phrase “marketing strategy.” Throughout my career, I’ve seen many clients impulsively disregard the importance of developing an effective marketing strategy and immediately implement marketing tactics. Their rationale is that they want a “quick fix” to increase their company’s revenue while building their brand’s reputation.  Although I understand…

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