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Digital Marketing Solutions that Drive Organizational Success

By Kevin Einbinder | January 17, 2020

Digital marketing can be a confusing, complex process. For successful marketing, your company has to stay on top of industry-specific information and carefully present yourself in a way that appeals to customers and maintains your brand. At ROI Advisory Solutions, we take this job out of your hands so you can focus on what you…

Digital Marketing Trends in 2020 Part I

By Kevin Einbinder | January 7, 2020

Without question, staying on top of the leading digital marketing trends can be a very daunting task. Based on my experience working with clients while, keeping up-to-date through marketing blogs and other sources, I summarized some of the prominent trends you can expect in 2020. User Experience (UX)Despite technological advances coming at a rapid pace,…

9 Web Development Trends to Skip in 2019

By Kevin Einbinder | October 30, 2019

Great article! Please see below a few additional web development trends to considering avoiding. Video: Research shows that individuals are more likely to be engaged on your site if you incorporate videos. However, it’s essential to determine the value of hosting a video on your website vs. the impact it’ll have on the time it…

Promote Business Development by Tapping Into Your Smart Speaker: Digital Marketing Tip of the Day

By Kevin Einbinder | September 19, 2019

Gartner estimates that 30% of web browsing will be screenless by next year. As a result, you have an opportunity to stay ahead of the curve. Use your smart speaker and voice search fields to enhance your marketing strategy. Consider optimizing your content and SEO settings to include keywords your target audience may use in…

Unraveling the Mystery Behind the Google Algorithm

By Kevin Einbinder | July 13, 2018

By, Kevin Einbinder  Nearly every company with a web presence wants their organization to rank near the top of Google searches for a good reason: a company’s search result ranking has a direct correlation to the number of website visitors.   When you look at the statistics, it’s easy to see the lion’s share of clicks are going to the highest ranked search results. Studies have put the traffic…

Digital Marketing Best Practices to Optimize Online Sales

By Kevin Einbinder | July 2, 2018

The headlines speak for themselves:  U.S. e-commerce sales grow 16% in 2017, U.S. Commerce Department, 2/18 Cyber Monday becomes largest online shopping day in U.S. History: Online Transactions reached a record of $6.59 billion, CNBC, 12/17 E-Commerce will make up 17% of all U.S. retail sales by 2022, Business Insider, 8/17 Without question, online sales will continue unwavering…

Creating a Multi-Generational Marketing Strategy – Bridging the Generational Divide

By Kevin Einbinder | June 27, 2018

One of the most critical components of any marketing strategy is identifying your target audience and the most effective strategies to reach them. The days of placing TV, radio and print ads to generate sales while building a brand are fading as digital marketing and advertising spending continues to grow exponentially. There has never been…

Creating an Effective Multi-Channel and Digital Marketing Strategy

By Kevin Einbinder | November 5, 2017

One of the most overused and misunderstood terms used in marketing is the phrase “marketing strategy.” Throughout my career, I’ve seen many clients impulsively disregard the importance of developing an effective marketing strategy and immediately implement marketing tactics. Their rationale is that they want a “quick fix” to increase their company’s revenue while building their brand’s reputation.  Although I understand…

Leveraging LinkedIn Throughout Your Career to Ensure Professional Success

By Kevin Einbinder | September 14, 2016

As soon as I landed “the perfect job” several years ago, my career coach told me that I should ‘update my LinkedIn profile, revise my resume AND keep an eye out for new opportunities.’ I thought she was crazy. I had spent nearly 6 months looking for this outstanding opportunity and when I finally found…

Creating a Workplace Wellness Program That Actually Demonstrates a Return on Investment

By Kevin Einbinder | March 2, 2016

One of the #1 requests I receive from clients is to develop a Workplace Wellness Program for their company that demonstrates an ROI. However, to many of my clients, a Wellness Program is a Wellness Fair, a “Lunch and Learn” and possibly bringing in an outside company to conduct a biometric screening for their employees.…

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