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Creating a Multi-Generational Marketing Strategy – Bridging the Generational Divide

One of the most critical components of any marketing strategy is identifying your target audience and the most effective strategies ...
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Creating an Effective Multi-Channel and Digital Marketing Strategy

One of the most overused and misunderstood terms used in marketing is the phrase “marketing strategy.” Throughout my career, I’ve seen ...
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Leveraging LinkedIn Throughout Your Career to Ensure Professional Success

As soon as I landed "the perfect job" several years ago, my career coach told me that I should 'update ...
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Creating a Workplace Wellness Program That Actually Demonstrates a Return on Investment

One of the #1 requests I receive from clients is to develop a Workplace Wellness Program for their company that ...
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